FIESTA DEL AGUA
“The identity of the local fiesta”
“MUCHA AGUA! MUCHA AGUA!”
Lanjarón is a small village in La Alpujarra, Granada. It is well know for the quality of the water and the balneary. They celebrate the local fiestas during June.
Every June 23rd at midnight people goes out and run, jump and sing on the streets while rest of the people throw water from windows and balconies. This is the “Fiesta del Agua” (Water party). During one hour, around 1.000.000 liters of water are thrown out. Then, this water is used for watering the lands sourrounding the village.
The goal of this project was to design and develop the identity for this “Fiesta del Agua”. To do it, different concepts to be represented were studied. The style, colors, uses of the brand and other elements were also taken into account.
Design: Carlos Jiménez
Client: Ayuntamiento de Lanjarón
Year: 2018
MUSIC, RACE, WATER, DOOR
Music has a really strong relation with Lanjarón. The municipal music band is more than 100 years old. This concept is represented with the pentagram.
Nowadays, the Fiesta del Agua is just a nice moment where people run, jump and sing. However, it all started as a regular race where people ran to reach the finish line.
Water falls from the windows while people run and sing. Over 1.000.000 liters are used during one hour. Then this water is used for watering the lands.
Lanjarón is also know as "the door of La Alpujarra" what is a region of several small villages in the mountains between Granada and Almería. The style might remind some old details from the 40's and 50's when this village became famous thanks to the water and the balneary.
DESIGNED FOR MANY USES
The image created was thought to be used in many different ways and it works in different colors combinations and in different sizes.
In addition, the style developed for the logotype can be applied for many other uses such as posters, stickers, t-shirts, etc. The idea was to create a whole collection of pieces that could share the same language.
INSPIRED BY ELEMENTS AROUND THE STREETS
The style developed for the identity is also inspired by the multiple fountains that are on the streets of Lanjarón where everyone can drink fresh water. Most of them have texts and poems from writers such as Federico García Lorca. Following this style, a complete version of the logotype was done. This logotype uses the same shapes than the small version and it creates the whole word “Lanjarón”. Then, this style was also used to develop different applications such as posters, cards, etc.
