BY.ENSTRÖMS
"Traditional branding"
A NEW BRAND WITH 100 YEARS
Enströms Möbler is a company founded in 1902. Based in Tibro, Sweden, they have always been related to the furniture industry. During all these years they have been changing their activity according to the market's needs. In 2015 they decided to create a new brand that could recover all that tradition that was slowly being lost.
This project consists on the design and development of that brand. The new brand By.Enströms represents that passion about joinery, crafts, tradition and design.
During the process the history of the company was deeply studied. A research about the area where they are based and about the Swedish furniture tradition was also made.
Design: Carlos Jiménez
Client: By.Enströms
Year: 2015
Photography: Carlos Jiménez
INSPIRATION AND NAMING
“BY.”
"By" is a preposition that is normally identifying the agent performing an action. It also normally indicates how something happens.
We wanted to transmit how the pieces are made and how everything happens in the company: the materials, the hands behind the products, the designers...
IDEATION PROCESS
Inspired by values such as "tradition", "old" and "quality" and by elements such as the geographical area and the traditional red buildings in Sweden, the brand was getting form until the final result.
RESULT
The result is a logotype that works in different colors and scenarios. The brandmark can be applied into furniture pieces while it can also work for any profile photo in social media.
BRAND VALUES
All the mentioned brand values were applied into different images as a way to present the brand. These images were later used for different campaings in social media and websites.
DETAILS
Together with the logotype, some other details were developed. We selected the brand colors, the font to be used in different applications and we also designed a pattern to be used in different situations.
APPLICATIONS
Once the brand was designed, some different applications of it were designed. These applications were envelopes, postcards, catalogues, visit cards, labels, posters...
GRAPHIC DESIGN ELEMENTS
Apart from the different elements such as the catalogue, postcards, posters, etc. some other material were created for the catalogue, the website and even for the furniture pieces.
WEB DESIGN AND APP DESIGN
Once the brand and the different applications of it were developed, it was time to create a website that should trasmit those values and the stile of the new brand. This site presents the brand and the different products and collections that will be launched, for example, Kaaja Collection.
In addition we also designed a web application tool to customize the different furniture pieces from the Kaaja collection.
